Wednesday, 6 February 2008

Identities Research


www.ideo.com discusses the way identity is utilised within business cards. The first business card, the hair card uses the concept of attaching a real hair from the owner so that the receiver can check the DNA and qualifications of the owner. Also the owner shows that they have self confidence.


This idea involves the notion of linking visual imagery of a meeting with a business card. Using the pinhole camera technique, the card takes a picture of the instance when the card is exchanged. This idea aids the receiver when trying to remember the person to whom gave them the card.


The Team Colours are a group of artists that have come together to create illustrations that express their love of colour.

Drunk Park (part of The Team Colours) creates amazing blue characters which I love. I think the bright blue mixed with quirky illustrations give a light hearted feel to the work, which everyone can appreciate. The designs created by Drunk Park have inspired me to create a light hearted avatar that doesn't necessarily conform to the normal look. This is only an idea and the finished article may be the exact opposite...

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